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Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more. Cleared When a customer contacts you with an issue with your product or service, it's in your best interest to have a support rep in touch with them as quickly as possible. This point is underscored by a recurring theme on this list — letting your customers know they matter